The B2B Buyer – they are overwhelmed – and they are bored.

The B2B Buyer – they are overwhelmed – and they are bored.

The B2B Buyer – they are overwhelmed – and they are bored.

The B2B buyer has now evolved past a desire for generic, product-based materials. The web is packed with white papers and tip sheets explaining why a certain type of product or service will best satisfy their needs. They are overwhelmed – and they are bored.

B2B Buyer Strategic Marketing.

The self-educating B2B 2.0 Buyer has moved on to B2B 2.5 Self-Serve.

They have now evolved past a desire for generic, product-based materials. The web is packed with white papers and tip sheets explaining why a certain type of product or service will best satisfy their needs. They are overwhelmed – and they are bored.

 

Related B2B Subject: B2B Content Marketing

 

B2B Web Design

B2B Marketing Services