This guide is all about search engine optimization, or SEO. 

The guide focuses on growing online visibility in organic (non-paid) search engine results and how SEO all works.

Definition of Search Engine Optimization
SEO, or search engine optimization, is a marketing discipline. It focuses on growing online
visibility in organic (non-paid) search engine results. SEO is required to improve search engine
rankings, drive traffic, and increase awareness in search engines.

Website search engine optimization is the biggest integral slice of online marketing. 
Basically, search is the primary way that users navigate the Internet. Approximately 54% of the population around the globe are accessing the Internet. There are now more than 4 billion people around the world using the internet. Internet Live Stats, an excellent source for Internet statistics, posts that there are around 5.5 billion searches done on Google per day or over 63,000 search queries done per second.

Organic Natural Search.
Traffic that comes from search engines is known as “natural” or “organic” traffic. Organic traffic
accounts for a very large portion of total traffic across the web.

Read How it works:

A Guide To Search Engine Optimization – PDF Download