A Guide To Search Engine Optimization

A Guide To Search Engine Optimization

This guide is all about search engine optimization, or SEO. 

The guide focuses on growing online visibility in organic (non-paid) search engine results and how SEO all works.

Definition of Search Engine Optimization
SEO, or search engine optimization, is a marketing discipline. It focuses on growing online
visibility in organic (non-paid) search engine results. SEO is required to improve search engine
rankings, drive traffic, and increase awareness in search engines.

Website search engine optimization is the biggest integral slice of online marketing. 
Basically, search is the primary way that users navigate the Internet. Approximately 54% of the population around the globe are accessing the Internet. There are now more than 4 billion people around the world using the internet. Internet Live Stats, an excellent source for Internet statistics, posts that there are around 5.5 billion searches done on Google per day or over 63,000 search queries done per second.

Organic Natural Search.
Traffic that comes from search engines is known as “natural” or “organic” traffic. Organic traffic
accounts for a very large portion of total traffic across the web.

Read How it works:

A Guide To Search Engine Optimization – PDF Download

Envision Spotlighted in Clutch’s Research of SEO Firms

Envision Spotlighted in Clutch’s Research of SEO Firms

Clutch, The Manifest & Visual Objects Spotlight Envision Dennis Romano

If your clients can’t find you online and aren’t able to navigate your website, then your business is falling behind in today’s fast-paced digital economy.  Here at Envision Dennis Romano, we want to help you get your business ahead by utilizing our skills and expertise in web design and search engine optimization!  We are passionate about building sleek, user-friendly websites and making sure that your company’s name is the first to appear in organic search queries.  With that said, we are very proud to announce our new partnership with Clutch.

Clutch is a B2B reviews platform that helps connect companies with the service providers that they need in order to focus on their core practices.  Clutch is a valuable resource for companies looking to generate more organic leads and find the companies that are in need of business solutions.  We believe that this partnership is a key step for us as we are looking to expand and grow as a firm.

To be featured as one of the top graphic design agencies for 2019 is truly an honor that we have been working towards since we opened for business in 2002.  Clutch carefully reviews each company before profiling them on their website and we were evaluated based on our customer’s satisfaction with our service, our ability to deliver viable business solutions, and our overall strength as a brand.

Here’s what some of our valuable customers have to say about our service:

Clients Say We Deliver on Clutch - Envision Dennis Romano LLC - Envisiondr.com“The new site is easier to navigate and has quickly become a strong sales resource.” – Executive Vice President, Alliance Bus Group

“Their customer service and their pricing are highly valuable components of their service.” – Director of Strategic Planning, Concorde Specialty Gases, Inc.

“Efficient and responsive, the team is well-positioned to take on new tasks.” – Executive Vice President, Alliance Bus Group

In addition to our feature on Clutch, we are very proud to announce our profile on The Manifest as one of the Top 100 SEO companies and Top 100 New York Graphic Design; and on Visual Objects as one of the Top Creative Agencies for 2019.  The Manifest and Visual Objects are two of Clutch’s sister sites that help firms navigate the buyer’s journey as they are searching for purchasable solutions to their business problems.

Overall, we believe that Clutch can do a lot for us here at Envision as we are looking to expand from our local market so that we can help your business build a brand image and get found online!


About Us

Envision Dennis Romano provides digital marketing services to all size corporations, professional organizations and service businesses across America.  The agency is headquartered in Ocean NJ USA and managed by Dennis Romano, founder, and John 'JD' Woods. 

Internet Business Services include Website development, Search Engine Optimization and Analytics, eCommerce; and Custom App development. 

Website: www.envisiondr.com

I hate to tell you the secret to search engine ranking is quality

I hate to tell you the secret to search engine ranking is quality

I hate to tell you – the secret to search engine ranking is still quality

By Dennis Romano
Digital Strategist and Founder at EnvisionDr

Given what I do for a living, people (those currently paying us for advice, and those in front of me on line in the hardware store) frequently ask me to share the latest “tricks” for improving their site’s ranking.

What an indictment of digital marketing.

Even though the ranking intelligence of search engines continues to advance faster than tricksters can follow, there persists an idea that there are low effort, quick and dirty tactics that can improve a site’s ranking.

The truth is, the same tactics that “experts” would recommend just a few years ago (like buying links) will land you in Google penitentiary today – and when that happens, it takes a long time to work yourself out.

And, those lazy practices are what ruined the Internet for the rest of us, anyway.

When I go to Bing and enter a search term, I don’t want to land on a page of only slightly related links that lead to more links or to resources that may or may not answer my question. I want to land on the most relevant page the first time.  Period.  And, so do you!

For example, many people, particularly on the B2B web development side, used to think of keyword stuffing as not only a good idea, but as a requirement for good SEO.

This is because even fairly-recently, search engines were only capable of interpreting the simplest signals.  Things like keyword density – stuffing keywords into a web page to make it seem more relevant were all the rage.

If one or two phrases related to your hobby or business could help focus Yahoo on your page – why not stuff 35 or 40 sort-of-related phrases to increase the number of views?

Fortunately, that trick no longer works. Nor does creating pages for every keyword variation or buying links.  (Just don’t.)  When a visitor from your intended audience arrives on your page – you want to provide value for them, not gobbledygook. Writing with the intent to trick machines is not how you inspire trust in your product or service.

Don’t get me wrong, it’s still important to stay current on SEO master guidelines. Understanding best practices for things like tagging and handling non-textual content and Anchor Text are still very important (that’s why my clients still need me). It’s just that there is no good reason to publish a website without having something interesting to share.

It is content that the search engines need – it’s why people go to them.  In fact, according to Bing, content should be “easy to navigate, rich and engaging to the visitor, and provide them the information they seek.”  It should also be clear, deep, and easy to find.

Content should be original, well-written, accurate and engaging. And there is no ideal length.  Write just enough to serve the needs of your target audience and convert them into a customer. That may mean a few hundred words or that may mean several thousand words. We also notice that for the most part, well-written content ultimately survives Algorithm changes too.

Critically, a lack of time and resources can often lead to rushing or, potentially even worse, the outsourcing of content creation to non-native speakers, budget services, or to inexperienced writers using keyword suggestion software without the domain knowledge necessary to understand what’s important to you and your audience.

For this reason, every bit of copy on our sites is written by a human being, a native speaker of the page’s primary language, who experienced in the domain about which they are writing.

Sorry folks – that’s the trick.



About Dennis Romano

Dennis Romano is an agency veteran. After graduating from Parsons School of Design he began his career providing creative design and program management within brand-named organizations. He was also principal and president of Ambassador Marketing Group Inc., a leading integrated marketing and advertising agency that served US and global clients. He provides extensive web, advertising, promotion, marketing, graphic design and visual communications experience.

Why is search engine optimization important to e-commerce

Why is search engine optimization important to e-commerce

Search Engine Optimization (SEO) strategy…

is critical to the success of all e-commerce websites.

Here are the reasons why.

First, the answer to why E-Commerce Websites Need SEO is simple. They need it to get more customers to maximize e-commerce profitability.

Organic Search is a top source of Revenues

Organic search will rank as one of your top sources of revenue. For many e-commerce businesses, Google search results drives the majority share of profits-generating website traffic.

The leading digital influence of consumer purchasing decisions starts with “search”.  People use search to self-educate and then make purchasing decisions based the all the facts they gathered.

Visibility is a key factor and crucial for E-Commerce website sustainability.

E-marketers who put off SEO are at risk of not losing their online visibility. The net result of lower search rank is fewer visitors and sales start to go off a cliff.  Chances are customers will have been lost to competitors who keep up and maintain their search engine optimization strategy.

Paid Search can get expensive and too expensive when sales dip.

Paid search is good but can get expensive when over-relied on.  That is why having an SEO site is crucial. E-commerce site owners allocate a percentage of sales to an advertising budget.

A majority of their time (and small budget) is allocated on developing and implementing their organic search strategy. It is also important to add social media to the marketing mix but that is usually handled by an outside consultant.

The effects of Search Engine Optimization are long-lasting.

When done right, SEO is a long-lasting investment that keeps on paying dividends. Its results are measurable, cost-effective and conversions can be measured. The long-term effects of a good search engine optimization program last a long time unlike paid advertising that stops when ads stop running.

SEO continues to grow over time too.

Once you find out which keywords work best with your customers, it becomes magical. It is a gift that keeps giving. This is unlike other forms of marketing that have little or no effect after several months.


Search Engine Optimization is critical for the success of E-commerce websites. It is not an option. Make sure you have the resources and time allocated each week to work on your SEO strategy. Many e-commerce sites use an outside consultant to manage their search strategy on an ongoing basis.

Envision Dennis Romano can help. We are search engine optimization consultants and are available to create and manage your SEO program.

Envision Dennis Romano

Ocean NJ












How long does it take to rank for my keywords?

How long does it take to rank for my keywords?

SEO is a long-term game

but there are short-term wins to be had. We explain…

Written by Andrew Allen, HIKE

 When you first start with SEO – whether that’s with Hike, with an SEO agency, or anyone else – then it’s important to know that SEO takes time!

Google has built its algorithm to promote websites that have built a level of ‘authority’ over time. it does not want to promote websites who have not proved they are worthy of their customer’s traffic.

Some of the factors that determine ‘authority’ are:

– Age of the website
– The quality of the content
– The quality/quantity of backlinks pointing to that website
– The quality of the website itself (technically-speaking)
– Other signals (citations, social channels, reviews, etc)

These build up over time, so that’s why SEO takes time.

But how long? That depends on two things:

  1. How quickly you build authority based on the above – the quicker the better
  2. The competitiveness of the SEO market you’re targeting
  3. Avoiding doing anything that Google doesn’t like

Let’s focus on number 2; the competitiveness of the SEO market. This means – simply – how many other websites are actively SEO’ing for the terms you want to rank for.

There’s a general rule of thumb to play by here:

The more people search for a keyword => the more SEO competitive that keyword will be => the longer it will take to rank/the more authority you need to build for your website

(Bearing this in mind is why we always promote small businesses to write blogs! Blogs target less competitive keywords, as they target users who are looking for a question/very niche service/very niche piece of information.)

OK, so with the education piece over, let’s provide you with some general timescales for SEO:

– If you write a good blog (following the rules set out here and here) you can expect to start driving traffic to that blog within 1-2 months
– If you optimise you a product/service/homepage with a keyword that is low in competitiveness for your website*, then you can expect to rank within 3-6 months
– If you optimise you a product/service/homepage with a keyword that is medium in competitiveness for your website*, then you can expect to rank within 6-12 months
– If you optimise you a product/service/homepage with a keyword that is high in competitiveness for your website*, then you can expect to rank within 12+ months

*Use our priority score to judge competitiveness for a keyword for your website. The higher the bar, the lower the competitiveness of that keyword for your website.

To make it super clear; the above are all based on previous experience/general SEO timescales but are dependent upon the quality and amount of SEO you do.

It also depends upon the quantity and level of SEO completed previously.

They are not guaranteed timescales, especially if you are not completing all of your SEO actions that Hike provides.

The more SEO you do – the more time and effort you put into it – the quicker and better you will perform.