B2B Web Design
B2B purchases are rational driven and not impulse buying like on B2C website.
People put off making a decision when it affects their company and team players. Aversion to a risky decision and fear of making the wrong decision are two real emotions that are associated with B2B purchases. B2B Web Design needs to address this and overcome it with a well-planned web design.
One bad experience can lead to problems for co-workers, and with your reputation making wrong decisions.
Your B2B Web Design needs to be informative and factual.
As a result, a B2B website needs to include as much product/service information as possible. This builds trust and positionsyour brand asa reliable and trusted resource to buy from.
Your B2B website content needs to be informative, factual, educational, and address specific “fever” points and offer solid solutions that guarantee success.
A B2B Web Design Must Build Trust.
New business prospects must completely trust you and your business before they will make the purchase decision. Your B2B web design needs to be focused on quality written content, includeCall-To-Actions (CTAs) and information including news, events, whitepapers, educationaland product videos, and client testimonials in an effort to build trust and lead to closing a sale and on-going client retention.
Envision Creative websites are SEO optimized to help maximize your visibility on Google and other leading search engines.
View website traffic and behavior of visitors on Google Analytics. Find out where leads are coming from and what documents they are viewing, downloading and searching for on your website.
Envision Creative creates highly effective B2B web design that looks great, is functional and works hard to grow your business, reputation and brand.
Contact Envision Creative to get more information on building a B2B Web Design for your business.
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ANA Business Marketing
the National Industrial Advertising Association and later the Business Marketing Association, today’s ANA Business Marketing unit of the Association of National Advertisers represents a lifetime of expertise in business-to-business marketing and communications.
Published on a quarterly basis, and serving as an authoritative record of the very best in forward-thinking B2B research, best practice and inspiration.