B2B Web Design

B2B Web Design – Envisiondr.com provides B2B website design, Internet marketing, E-commerce, Content Management services and more to B2B business and industry across the USA.

B2B Web Design – Human Engagement Engine

Making Brands More Human.

Websites can no longer be just a static billboard or research library. They need to be a human engagement engine for the new self-serve B2B Buyer 2.5.

Support a deeper buyer journey

Envisiondr.com will help you design and serve custom experiences for your buyer types and, depending on the level of marketing automation integration, for individual buyers.  Your B2B website will also support a deeper buyer journey allowing the user to go farther into the shopping/designing experience with options to customize and experiment.

Now is the time to start humanizing your digital brand for B2B Buyer 2.5.

The current iteration of digital B2B buyer wants to be part of your story, to share your organization’s larger mission or impact.  They want to be engaged with personalized, value-charged content that justifies the investment of their time – to take a journey with you. They want a more human online experience.

Focusing on B2B Buyer Engagement.

Your marketing automation outreach will no longer be an extended ad or promotional campaign. It will serve content that reminds your audience that they are missing out on being part of your story. Promotions and reminders will make it easier for them to participate.

Aligning Marketing Efforts with Business Strategy.

We will help you change the perception of digital marketing from a necessary but opaque expense into a strategic activity with tools that help align and focus efforts and spend on the most pressing business needs.

B2B Buyer Segmentation and Research.

We will work with your sales and operations teams to identify your current and ideal buyer-types and build out profiles for each that allow you to more granularity understand how to engage with them.

Generating Great Stories.

We will help you stop telling people about products and services. Together, our teams will include buyers in adventures that involve your organization, it’s products, and it’s services. We will help you write value-charged content that creates lasting memories for your potential buyers.

Refine Story Placement

One we know who your buyers are, we can more accurately place content where they can find and engage with it. We will promote your stories on the digital channels where your buyers live.

Meeting Established Goals

In the end, the success of a marketing program comes down to meeting established goals. If those goals align with business objectives; for example, increasing participation from a segment more inclined to buy a specific service, then the program must be designed to capture and report those results. Our web analytics offering can be configured to do just that.

CMS Web Content Management.

We can help teach you how to grow your business online. Using our CMS Content Management and Digital Marketing Website by Envision. Your marketing team can manage content, and track customer website engagement and analytics.

SEO Optimized Websites.

Tracking Website Analytics and Gathering Market Intel:
  • You will be able to view website traffic and visitor behaviors.
  • Gather marketing intelligence from Google Analytics and Bing Analytics.
  • Find out where new business leads are coming from, and what content is resonating with buyers.

Contact Us for your B2B Web Design and Development.

We work smart to grow your brand and business. Contact Envisiondr.com to learn more how we can grow your B2B business.
The B2B Buyer – they are overwhelmed – and they are bored

The B2B Buyer – they are overwhelmed – and they are bored.

The B2B buyer has now evolved past a desire for generic, product-based materials. The web is packed with white papers and tip sheets explaining why a certain type of product or service will best satisfy their needs. They are overwhelmed – and they are bored.

B2B Strategic Marketing.

The self-educating B2B 2.0 buyer has moved on to B2B 2.5 Self-Serve.

The B2B buyer has now evolved past a desire for generic, product-based materials. The web is packed with white papers and tip sheets explaining why a certain type of product or service will best satisfy their needs. They are overwhelmed – and they are bored.

YES, I AM INTERESTED IN LEARNING MORE. PLEASE CONTACT ME. 

Please get back to me on the following:

I am interested in:

13 + 11 =

Good reading:

How mobile is reshaping the B2B landscape for growth
Jason Spero Oct 2017 Mobile, Data & Measurement, Experience & Design.

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B2B Associations:

ANA Business Marketing
the National Industrial Advertising Association and later the Business Marketing Association, today’s ANA Business Marketing unit of the Association of National Advertisers represents a lifetime of expertise in business-to-business marketing and communications.

B2B Marketing
Published on a quarterly basis, and serving as an authoritative record of the very best in forward-thinking B2B research, best practice and inspiration.

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