B2C Web Design and Strategic Marketing.
B2C Websites need to keep pace with the growing expectations of savvy B2C online customers.
Your B2C (Business-to-Consumer) Web Design needs to keep pace with the growing expectations of savvy online customers. It also needs to keep up technical pace with customers viewing B2C websites on mobile phones.
CMS Web Content Management and Digital Marketing Platform.
To grow business online you should have a CMS website. CMS allows businesses harness the power to engage and convert their target audience and retain customers. We develop B2C sites in a CMS Content Management and Digital Marketing Platform. With it, your marketing team can create and manage content, and track customer website engagement and analytics. If requested, we provide B2C companies free WordPress web hosting including email accounts.
User Experience and Ease of Use Are Key Factors in Marketing Direct to Consumer.
HubSpot’s research showed that almost 80% of customers feel that the most important factor in a B2C web design is ease of use. Consumers want to feel as though the website makes it easy to find what they’re looking for. A site that is confusing to find what buyers are searching for is a sure way to lose customers forever.
Responsive Web Design is a ‘Must-Have’.
The user experience solution for customers viewing B2C sites on mobile devices is having a Responsive website developed. Responsive websites eliminate the risk of losing website traffic due to poor search results and slow loading times resulting in loss of sales as users become frustrated and go elsewhere to buy.
Take Advantage of Impulse Buying.
B2C consumers are much more likely to make an impulse buy based on a well-designed website or call-to-action (CTA). Their impulse buys or what is termed as ‘conversions’ happen without ever making contact with a human.
Mobile SMS messaging with digital coupons and gamification along with social media marketing to connect with customers is an important aspect in driving traffic to a business-to-consumer website.
Marketing should include a reason to ‘buy now’. Promotions using coupons for a discount off or something free with purchase work great. Other promotions can be scratch-off games to win an instant discount off a purchase.
Opt-In Forms to Build a Digital Client Base.
The B2C site should also include an ‘opt-in’ form for customers to receive promotional offers via email and SMS text messages. Your customer opt-in list is like ‘gold’ and should be closely guarded. Cost of client acquisition for some B2C’s can be very high. This opt-in list is your path to future repeat sales that will offset the costs of client acquisition and start generating profits.
Talk Directly To Consumers.
It is important to include branded imagery along with strong content that talks directly to the consumer. IN addition, Navigation menus must be short and limited to top-level products and services. The simpler the better for mobile viewing. Let visitors look for your products in your site via a “search box” like Amazon B2C website does.
Envisiondr.com websites are SEO optimized to help maximize your visibility on Google and other leading search engines.
View website traffic and behavior of visitors on Google Analytics. Find out where leads are coming from and what documents they are viewing, downloading and searching for on your website.
Contact Envisiondr.com to get more information on building a B2C Web Design and Strategic planning for your business.
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American Marketing Association
A leading marketing association encompassing both business-to-consumer (B2C) and business-to-business (B2B) marketing with a strong emphasis on education and research. The AMA has an especially strong presence in B2C marketing, marketing research and education.
Mobile Marketing Association
The MMA quickly has become a respected association with an impressive who’s who of mobile marketing board of directors from leading brands. Headquartered in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC), with councils in 17 countries.