Learn About Your Website Sales Funnel
by Dennis Romano
This is a web sites’ sales funnel from a digital agency perspective.
A sales funnel is a visual metaphor for the journey taken by potential targeted customers as they move towards becoming customers. Generally speaking, a website sales funnel can be divided into 4 steps, which differ depending on the your sales model.
Website Sales Funnel Content Management Services
Click to enlarge infographic.
Website Sales Funnel - Your Buyer's Journey
A sales funnel is a visual metaphor. It is the path website visitors, customers and potential customer take as they journey down your website's sales funnel.
Website visitors or mobile app users enter at the top of the funnel. At the end of the funnel is the where the conversion event or a purchase takes place. A great website will constantly feed the sales funnel..
4 Steps down the sales funnel
The sales funnel has four stages:
- Attract Targets – Brand Awareness
- Engage – Interest, Lead Generation
- Retention – Consideration, Decision, Intent
- Conversion – Action, Evaluation, Purchase
As website visitors move down toward the bottom of the sales funnel the time to close the sale decreases and the probability of the sale occurring increases. It’s a beautiful thing.
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