Guide to Winning the Shift to Mobile
Includes strategies, insights, and customer examples for mastering “micro-moments” by Google.
Guide by Think With Google
Lead Authors: Laura Adams, Elizabeth Burkholder, Katie Hamilton
Exec sponsors: Nicolas Darveau-Garneau, Lisa Gevelber, Matt Lawson
Research: Yili Chang, Yijia Feng, Sara Kleinberg
Case Studies: Tran Ngo
Editorial: Brianne Janacek Reeber
Production & Design: Leslee D’Antonio, Dain Van Schoyck
“Millennials? They’re really attached.
That little device by our sides is transforming our lives, whether we actively notice it or not. It’s enabling new ways of doing and learning things. It’s helping us discover new ideas and new businesses. It’s helping us manage our to-dos, tackle our problems, and inspire our plans.
Mobile search behavior is a good reflection of our growing reliance: in many countries, including the U.S., more searches take place on mobile devices than on computers.
Mobile is quickly becoming our go-to.
When we want or need something, we tune in via
convenient, self-initiated bursts of digital activity.
Take the oft-quoted stat that
we check our phones
150 times a day.
Pair it with another that says we spend 177 minutes on our phones per day and you get a pretty fascinating reality: mobile sessions that average a mere 1 minute and 10 seconds long, dozens and dozens of times per day. It’s like we’re speed dating with our phones.”
Guide to “Winning the Shift to Mobile” – PDF
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