How long does it take to rank for my keywords?

How long does it take to rank for my keywords?

SEO is a long-term game

but there are short-term wins to be had. We explain…

Written by Andrew Allen, HIKE

 When you first start with SEO – whether that’s with Hike, with an SEO agency, or anyone else – then it’s important to know that SEO takes time!

Google has built its algorithm to promote websites that have built a level of ‘authority’ over time. it does not want to promote websites who have not proved they are worthy of their customer’s traffic.

Some of the factors that determine ‘authority’ are:

– Age of the website
– The quality of the content
– The quality/quantity of backlinks pointing to that website
– The quality of the website itself (technically-speaking)
– Other signals (citations, social channels, reviews, etc)

These build up over time, so that’s why SEO takes time.

But how long? That depends on two things:

  1. How quickly you build authority based on the above – the quicker the better
  2. The competitiveness of the SEO market you’re targeting
  3. Avoiding doing anything that Google doesn’t like

Let’s focus on number 2; the competitiveness of the SEO market. This means – simply – how many other websites are actively SEO’ing for the terms you want to rank for.

There’s a general rule of thumb to play by here:

The more people search for a keyword => the more SEO competitive that keyword will be => the longer it will take to rank/the more authority you need to build for your website

(Bearing this in mind is why we always promote small businesses to write blogs! Blogs target less competitive keywords, as they target users who are looking for a question/very niche service/very niche piece of information.)

OK, so with the education piece over, let’s provide you with some general timescales for SEO:

– If you write a good blog (following the rules set out here and here) you can expect to start driving traffic to that blog within 1-2 months
– If you optimise you a product/service/homepage with a keyword that is low in competitiveness for your website*, then you can expect to rank within 3-6 months
– If you optimise you a product/service/homepage with a keyword that is medium in competitiveness for your website*, then you can expect to rank within 6-12 months
– If you optimise you a product/service/homepage with a keyword that is high in competitiveness for your website*, then you can expect to rank within 12+ months

*Use our priority score to judge competitiveness for a keyword for your website. The higher the bar, the lower the competitiveness of that keyword for your website.

To make it super clear; the above are all based on previous experience/general SEO timescales but are dependent upon the quality and amount of SEO you do.

It also depends upon the quantity and level of SEO completed previously.

They are not guaranteed timescales, especially if you are not completing all of your SEO actions that Hike provides.

The more SEO you do – the more time and effort you put into it – the quicker and better you will perform.

 

Improve Website Loading Time Speed on PC and Mobile

Improve Website Loading Time Speed on PC and Mobile

Improve Website Loading Time Speed on PC and Mobile Devices

Loading Time Speed on PC and Mobile Devices as well as Search engines are changing. When Google first created their algorithm, they prioritized things like keyword density and number of incoming links. But those proved to have little to do with the user experience.

So they switched to unique content and industry relevant back links. And it worked – the links became a more relevant for each search. But mobile phone and tablet use was on the rise, and they faced a new problem: websites that ranked well for content and back links didn’t always show up well in mobile/tablet browsers.
So they prioritized responsive designs, and it worked. Search results were more relevant on all browser types.

The New Critical Challenge: Website Speed Loading Times

Google, Bing, Duck Duck Go, Yahoo and other search engines are faced with another problem. Their users have short attention spans. That means that they need to go through another algorithm change – one that prioritizes websites that load quickly, and gives higher results to websites with a high mobile speed score.


How to Test Your Website Speeds

The first step is to test your own website speed.
Right now, there are two great websites for testing load speed and mobile-friendly:

Enter your domain address at the sites below to see your results:

Google: https://testmysite.thinkwithgoogle.com/

GT Matrix: https://gtmetrix.com/


 

If you have a responsive website, you should score a 99 on ThinkWithGoogle.com for mobile friendliness.

But see what your scores are for mobile speed and desktop speed. If you’re like many companies, you’ll see that your score is simply too low. GT Matrix can provide you some feedback for why your website score is low, but this only represents part of the puzzle.

Improve Your Website Loading Time Speed at Envision Dennis Romano, LLC – www.envisiondr.com

Here at Envision Dennis Romano, LLC – www.envisiondr.com, optimizing websites is our specialty. If you need a few upgrades to improve your mobile website speed, we’ll make those upgrades in little time for an affordable price.

If there is something wrong with your website that makes increasing your mobile speed too difficult, we’ll work with you to create a new, responsive, fast loading website that is ready to start generating business and improving your search engine presence.

Contact us to improve your website loading time speed >

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