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11 Gamification in business facts:

Were you aware of this?

By 2025, as much as 75% of the global workforce will consist of millennials who love and embrace playing games. (Forbes)

Gamification in Operations

• Business gamification is one of the best ways to boost employees’ commitment and motivation. (Forbes)
• 89% of employees think they would be more productive at work if it were more game-like (TalentLMS).
• 88% of respondents say that gamification makes them happier at work (TalentLMS).
• 78% of respondents think that companies would be more desirable if they gamified their recruitment process (TalentLMS).
• 72% of employees said that gamification motivates them to work harder (Review 42)

Sales & Product Gamification

• Companies that use gamification enjoy up to 7X higher conversion rates. (Source: Business.com)
• Gamifying your website can boost browsing time by up to 30%. (Optimonster)
• Using gamification can help a company increase customer interactions by up to 40%. (Forbes)
• Texas bank Extraco tested a gamified process that taught clients about its offers and benefits, which led to a rise in conversion rate, from 2% to 14%, and raised customer acquisitions by 700% (TotalRetail; Mordor Intelligence).
• Software company Autodesk, upon leveraging gamification, lifted its trail usage rate by 40% and conversion rates by 15% (Mordor Intelligence).
• Clothing company Moosejaw implemented a gamified system that increased sales by 76%, made its social media impressions skyrocket to 240,000, and generated an ROI of 560% (eBridge Connections).