Email Marketing Services

Highly targeted and engaging email advertising and marketing strategies.

Use Envision for flexible email marketing strategies and dazzling conversion rates.

Website, Email, Social Media, and CRM System Integration.

Email Marketing is an essential part of the marketing mixOpt-in email has a higher rate of converting prospects into customers and one-time buyers into loyal brand fans. You need an experienced email marketing service to manage your email program and provide content management services and graphic design services that get the right results.

That service is Envision email marketing consultancy.

Our web developers provide leading-edge web application development

Some advantages of email marketing and advertising:

  • Emails have a large reach
  • Emails never fail to deliver your message
  • They drive conversions
  • Emails tend to have a very high ROI
  • Emails are the preferred method of communication for most users
  • It is an open platform

About Our Email Lead Nurturing Campaigns

Lead nurturing is the process of first developing relationships with buyers through several emails and lead scoring.Lead nurturing is first developing relationships with buyers through several emails and lead scoring. Lead scoring identifies when and how to reach each buyer with the most timely and relevant marketing communications.

This technique engages buyers just entering at the top of the sales funnel. Nurture marketing efforts focus on educating buyers and moving towards a sales opportunity.

Envision will work with key team members to establish a drip marketing program to grow your marketing universe and respond to critical events.

We will integrate with your marketing automation software and marketing lists. The program will be designed to:

  • Nurture leads and track responses for scoring
  • Welcome new registrants
  • Groom the marketing master list
  • Respond to abandoned eCommerce shopping carts
  • Encourage recommendations and shares
  • Maintain and improve engagement with trade shows and content
  • CRM integration

General

Envision will work with select members of your team to formally establish program priorities. Envision understands that your wishes to focus efforts on generating improved sales in choose business segments at a high level.

These areas could encompass things such as, and not limited to:

  • New Sales
  • eCommerce
  • Trade Show promotion and activity
  • Service Inquiries
  • Used equipment sales

Envision will establish and manage an integrated marketing mix that provides Qualified Leads for your business segments. In Support of these efforts, Envision will design and implement:

  • An Adaptive Website
  • A Search Engine Optimization Program (SEO)
  • A Search Engine Optimization Programs
  • A Social Media Programs
  • Email lead nurturing programs (Drip)
  • An ongoing business/marketing alignment program
  • CRM integration
  • Pay-Per-Click Advertising Program Management

Website

Envision will provide you with an adaptive website that promotes currently understood business objectives.

Examples of some business objectives that may apply to your business are:

  • Supply Marketing Qualified Leads (MQL’s) for new product sales and services
  • Drive Transactions to and integrate with the eCommerce shopping cart for products and services
  • Promote Trade Show Attendance and Share Updates
  • Drive Volume to and Support service inquiries and scheduling
  • Support liquidation of new and used inventory
  • Grow and nurture your marketing universe, scoring leads in each business segment and passing marketing qualified leads to sales.

Search Engine Optimization

Envision will establish and manage a Search Engine Optimization Program (SEO) that drives organic traffic to the website, to establish an audience of Qualified Leads.

Efforts include ongoing management of paid ad campaigns on Social Media and the Google network, including keyword-based PPC (AdWords), Google Display Network, and re-targeting. Keyword research, campaign, and ad group hierarchy definition, ad creation and landing page recommendations, reports on metrics such as click-through rates, cost-per-action, and conversions.

  • SEO audit
  • Keyword research
  • Content strategy
  • Schedule monthly SEO meetings
  • In-depth Keyword research deep dive
  • Publish baseline stats

Social Media

Envision will work with key members of your marketing team to select social media channels, establish the appropriate voice and cadence for each, and then develop, draft, and post thought leadership content marketing materials. These materials may include, but are not limited to, blogs, e-Guides, social media posts, images, videos, and white papers to load the top of the sales funnel with an audience of prospective buyers by:

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences
Website Design and Development Services at Envision

Hubspot On-Going Business/Marketing Alignment

61.1 percent of web browsing is on mobile devices and 88.61 percent of those searched are on Google.Envision will work with designated members of your management team to continually refine the organization’s unique value proposition for personas in each of five user-groups. 

We will facilitate meetings to help create/refine marketing personas associated with those areas most critical to your business plan with the goal of:

  • Message Development
  • Content Development
  • Social media voice and cadence
  • Drip marketing voice and cadence

The future of email marketing

You will need to be careful with your tactics if you are to have a successful email marketing campaign. *As predicted by Forbes, you can observe the following email marketing trends

  • Giving more importance to building relationships
  • There will be continuous growth in the use of videos and interactivity
  • It will be more important than ever to understand that all automation cannot be created equally

More email marketing trends being reported in the news…

  • “Email is 40x more effective at acquiring a new customer than Facebook or Twitter.” (McKinsey)
  • “Email subscribers are 3-9x more likely to share your content via social media than visitors from other sources. “(QuickSprout)
  • “A message is 5x more likely to be seen in email than on Facebook.”(Radicati)
  • “4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and .59% from social media.” (Monetate)
  • “Average expected ROI is $32 for every $1 spent on email marketing.” (Oberlo)

B2B Persona Targeting

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