“Graphic Design is key for a business’ identity and is an integral part of building your brand” – Envisiondr.com
Graphic Designers are creative problem solvers. We think differently. Thats good.
A great logo design and brand identity is the key foundation in which online and offline marketing materials are integrated with each other. We can create a memorable logo mark that will be the springboard to make your business and website even more successful. The psychology of logo design is more than meets the eye and is one of the most oversimplified aspects behind the process of creating a logo. Infographic depicts what to consider when designing a logo for business.
Branding is key for your website and business identity and is an integral part of building your website. Think of ‘brand identity‘ as the set of core values that set you apart from competition and that you want people to associate with your company.
Design for Your Target Audience
A website is now the most important component of any company’s digital online presence. Your website needs to be in sync with your brand identity. It is important to show how your brand is relevant to the lifestyle of your target audience and how it meets and benefits their needs.
Production – We ensure that client brands are reflected across all digital and print media. We produce and maintain digital image libraries and assets for clients. We use professional photographers and illustrators and also research and source stock imagery, audio and video from stock photo providers.
Design – For large-scale websites that require extensive layouts and design considerations, we will create all supporting marketing materials required for your campaign implementation. Marketing materials include large screen layouts, desktop and device adaptations, icon, infographics and graphics creation, photo retouching, banner sizing, print production and html email design and production.
Integrated Marketing Design
Integrated Marketing – Our user-centric approach to integrated marketing campaigns is based on strategic thinking and our mantra in user experiences. We identify opportunities in their marketplace, collaborate closely with clients and we create compelling design experiences across all mediums.
THE IMPORTANCE OF BRANDING:
Brand names vs. Generic names – The perception is a product with a brand name and identity has a higher perceived value than a non-branded product. Some brand names are so good that they can command very high prices.