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Marketing Advertising

Disciplines

Envision Dennis Romano – Digital Solutions for Business.

Tools and solutions that help businesses build an online presence and promote their products and services online, using tactics such as maintaining a website, lead-gen forms, SEO, sales promotions, social media, public relations, email, etc.

Top 3 Disciplines
That Give Small Business
A Big Voice -
Marketing, Advertising, & P.R.

Envision Marketing Advertising

Marketing Advertising P.R. infographic.

Agency General Overview

Envision understands that you wish to focus efforts on generating improved sales and business segments at a high level. The following overview covers the disciplines Envision will help your brand succeed with.

Envision understands that your wish to focus efforts on generating improved sales

Envision Marketing Advertising Services:

Envision will work with members of your team to formally establish program priorities.

These areas could encompass things such as, and not limited to:

  • Sales
  • Commerce
  • Trade Show promotion and activity
  • Service Inquiries
  • Community Building
  • Support liquidation of new and used inventory

Envision will establish and manage an integrated marketing plan that provides qualified inbound leads for your business segments. In Support of these efforts,

Our team will design and implement:


Envision will work to provide you with an adaptive website and marketing campaigns that promotes currently understood business marketing objectives.

Marketing

Envision will work to provide you with an adaptive website and marketing campaigns that promote currently understood business marketing objectives.

Examples of some business objectives that may apply to your business are:

  • Supply Marketing Qualified Leads (MQLs) for new product sales and services
  • Drive transactions to and integrate with the eCommerce shopping cart for products and services
  • Promote Trade Show attendance and share updates
  • Drive Volume to and Support service inquiries and scheduling
  • Support liquidation of new and used inventory
  • Grow and nurture your email marketing universe, scoring leads in each business segment and passing marketing-qualified leads to sales.

Advertising efforts include ongoing management of paid ad campaigns

Advertising

Advertising efforts include ongoing management of paid ad campaigns on Social Media and the Google network, including keyword-based PPC (AdWords), Google Display Network, and re-targeting.

Keyword research, campaign, ad group hierarchy definition, ad creation, landing page recommendations, and reports on click-through rates, cost-per-action, and conversions.

  • SEO audit
  • Keyword research
  • Content strategy
  • Schedule monthly SEO meetings
  • In-depth keyword research – deep dive
  • Publish baseline stats

Envision will work with your marketing team for social media marketing channels, establish the appropriate voice and cadence

PR Marketing

Envision will work with your marketing team for PR and social media marketing channels, establish the appropriate voice and cadence, and develop draft and post thought leadership content marketing materials.

These materials may include but are not limited to, articles, PR blasts, blogs, guides, social media posts, images, videos, and white papers to load the top of the sales funnel with an audience of prospective buyers by:

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences

Gamification for business virtual scratch-off games is an excellent way to engage customers, dealers and employees.

Gamification Marketing

Using gamification for business virtual scratch-off games is an excellent way to engage customers, dealers, and employees. Envision works with clients any or every step of the way, including:

  • Planning
  • Strategy
  • Set-up
  • Execution
  • Reporting
  • Fulfillment
  • Creative

SEO Marketing

Envision will establish and manage a Search Engine Optimization Program (SEO) on-page and off-page SEO strategies that drive organic traffic to the website to develop Qualified Leads’ audience.

Sales Funnel - Marketing Advertising

Brand Awareness
Interest & Lead Generation
Consideration - Decision & Intent
Action - Evaluation & Purchase

marketing advertising funnel top to bottom
Sales Funnel

Marketing and Advertising Defined.

Marketing:
  • Marketing is the systematic process and planning of an organization’s promotional efforts.
  • A more extensive umbrella term that includes public relations
  • Focused on the promotion of products and services to drive sales.
  • The audience is primarily customers and potential customers.
  • Paid media: companies must pay for marketing efforts.
P.R.
  • P.R. focuses on creating a favorable public image through relationship building and reputation management.
  • R. draws attention to public conversations and media coverage. It also diverts attention away from public discussions if damaging.
  • The audiences vary, not just customers (examples: media, internal employees.)
  • Public Relations is a component of marketing.
  • Earned media: Publicity achieved through pitching or convincing journalists to cover your clients or organization.
Advertising
  • Advertising focuses on promoting the product through strategic placement and imagery.
  • It is a component of marketing (falls under the umbrella of marketing efforts.)
  • Advertising is the execution of some marketing plans.
  • Paid media: companies must pay for advertisement placement.
  • The audience is primarily customers and potential buyers.
Please share if you like our Marketing Advertising Services. Thank you!

Recognized

Recognition Milestones

2020
The Top Web Design Companies of 2020 (June 3, 2020) – #2. Envision Dennis Romano LLC.

2019
Envision Dennis Romano recognitions: “Clutch’s Spotlight” article as one of the Top 100 Graphic Design Agencies in NJ and NYC; the Manifest as one of the “Top SEO companies“; Visual Objects as one of the Top Creative Agencies and DesignRush ranked Envision as a Top New Jersey Web Design Agency.