Marketing and Advertising
Search, Email, Social, Content, Advertising, Persona, Ecommerce
An effective marketing strategy first starts with developing an understanding of who your buyers are, how your product and/or service is perceived in the marketplace, the size of the market, and lastly, how much market share you have.
Content and Search Platform
Content starts with identifying unique selling proporsitions and writing copy for each buyer persona. Then keyword research goes into place. Keywords will be utilized in content for blogs, websites, social media, email advertising, PR, white papers and eBooks.
The ad strategy is targeted to the identified buyers and primarily focuses on single messages. The process includes choosing the right media to advertising in, ad placement, frequency and tracking results.
Marketing & Advertising Services Offered
- Google Ads