B2B Digital Marketing Strategies
Websites can no longer be just a static billboard or research library. They need to be a human engagement engine for the new Self-Serve B2B Buyers.
Design and serve custom experiences for your buyer types and, depending on the level of marketing automation integration, for individual buyers.
Support a deeper buyer journey
Your B2B website should also support a deeper buyer journey allowing the user to go farther into the shopping/designing experience with options to customize and experiment.
9 Digital Marketing Strategies
Create a More Human Online Experience.
The current iteration of digital B2B buyer wants to be part of your story, to share your organization’s larger mission or impact. They want to be engaged with personalized, value-charged content that justifies the investment of their time – to take a journey with you. They want a more human online experience.
Focus on B2B Buyer Engagement.
Your marketing automation outreach will no longer be an extended ad or promotional campaign. It will serve content that reminds your audience that they are missing out on being part of your story. Promotions and reminders will make it easier for them to participate.
Align Marketing Efforts with Business Strategy.
We will help you change the perception of digital marketing from a necessary but opaque expense into a strategic activity with tools that help align and focus efforts and spend on the most pressing business needs.
B2B Buyer Segmentation and Research.
We will work with your sales and operations teams to identify your current and ideal buyer-types and build out profiles for each that allow you to more granularity understand how to engage with them.
Generate Great Stories.
We will help you stop telling people about products and services. Together, our teams will include buyers in adventures that involve your organization, it’s products, and it’s services. We will help you write value-charged content that creates lasting memories for your potential buyers.
Refine Story Placement.
One we know who your buyers are, we can more accurately place content where they can find and engage with it. We will promote your stories on the digital channels where your buyers live.
Meet Established Goals.
In the end, the success of a marketing program comes down to meeting established goals. If those goals align with business objectives; for example, increasing participation from a segment more inclined to buy a specific service, then the program must be designed to capture and report those results. Our web analytics offering can be configured to do just that.
CMS Web Content Management.
We can help teach you how to grow your business online. Using our CMS Content Management and Digital Marketing Website by Envision. Your marketing team can manage content, and track customer website engagement and analytics.
Website Search Engine Optimization Strategies.
Please use the contact form or