Social Media Marketing for B2B Small Business and Industry business growth.
Social media is a highly effective mechanism. It leads people back to a website for more information and to develop an online community.
B2B’s who use Social Media as a marketing channel understand that social media forms part of their online and offline communication mix. Social media is not always about the volume of relationships but rather the quality of the connections.
Twitter and LinkedIn, are used extensively and successfully by businesses to promote their services, build relationships and share expertise. It is a great channel for exposure and brand awareness.
Business is all about relationships. As you are aware, relationships are built over time, one connection at a time. Using social media to provide the right information to the right audience is critical and over time produces excellent results.
B2B purchases produce results over the longer term, unlike B2C purchases where impulse buying is the norm. Business-to-business buyers typically act when they need something such as business equipment, supplies or anything manufactured.
Contact Envision for your B2B Social Media Marketing strategy.