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The Sales Funnel 4 Stages


Sales Funnel: The 4 Stages of the B2B Buyer's Journey

  1. Attract Targets > Brand awareness
  2. Engagement > Interest, lead generation
  3. Retention > Consideration, decision, Intent
  4. Conversion > Action, evaluation, purchase


Sales Funnel 4-Stages of the B2B Buyer Journey (nice chart)

“Sales Funnel” Definition

A sales funnel is a visual metaphor.

It is the path website visitors take as they journey down the funnel and convert into a buyer.

The end goal is to convert website visitors into customers.