The Sales Funnel 4 Stages
Chart
Sales Funnel: The 4 Stages of the B2B Buyer's Journey
- Attract Targets > Brand awareness
- Engagement > Interest, lead generation
- Retention > Consideration, decision, Intent
- Conversion > Action, evaluation, purchase
Chart

“Sales Funnel” Definition
A sales funnel is a visual metaphor.
It is the path website visitors take as they journey down the funnel and convert into a buyer.
The end goal is to convert website visitors into customers.