Website Sales Funnel
by Dennis Romano
This is a web sites’ sales funnel from a digital agency perspective.
A sales funnel is a visual metaphor for the journey taken by potential targeted customers as they move towards becoming customers. Generally speaking, a website sales funnel can be divided into 4 steps, which differ depending on the your sales model.
Guiding website visitors as they journey down and filter through each stage of the funnel.
Click to enlarge Sales Funnel Chart
(Sales Funnel Chart Illustrations by Dennis Romano)
Website Sales Funnel - The Buyer's Journey
A sales funnel is a visual metaphor for the path taken by a potential targeted customer as they move towards becoming a customer.
At the top of the funnel are website visitors or mobile app users. At the bottom of the funnel is the conversion event or a purchase.
4 Steps down the sales funnel
The sales funnel has four stages:
- Attract Targets – Brand Awareness
- Engage – Interest, Lead Generation
- Retention – Consideration, Decision, Intent
- Conversion – Action, Evaluation, Purchase
As website visitors move down toward the bottom of the sales funnel the time to close the sale decreases and the probability of the sale occurring increases. It’s a beautiful thing.
Strategist, Creative Director