Website Sales Funnel

by Dennis Romano

This is a web sites’ sales funnel from a digital agency perspective. 

A sales funnel is a visual metaphor for the journey taken by potential targeted customers as they move towards becoming customers.  Generally speaking, a website sales funnel can be divided into 4 steps, which differ depending on the your sales model.

Guiding website visitors as they journey down and filter through each stage of the funnel. 

A sales funnel is a visual metaphor for the path taken by a potential targeted customer as they move towards becoming a customer.

Click to enlarge Sales Funnel Chart

(Sales Funnel Chart Illustrations by Dennis Romano)

Website Sales Funnel - The Buyer's Journey

A sales funnel is a visual metaphor for the path taken by a potential targeted customer as they move towards becoming a customer.

At the top of the funnel are website visitors or mobile app users. At the bottom of the funnel is the conversion event or a purchase.

4 Steps down the sales funnel

The sales funnel has four stages:

  1. Attract Targets – Brand Awareness
  2. Engage – Interest, Lead Generation
  3. Retention – Consideration, Decision, Intent
  4. Conversion – Action, Evaluation, Purchase

As website visitors move down toward the bottom of the sales funnel the time to close the sale decreases and the probability of the sale occurring increases.  It’s a beautiful thing.

Dennis Romano
Strategist, Creative Director

www.envisiondr.com