Web Site Search Engine Optimization
SEO: HOW ORGANIC NATURAL SEARCH WORKS AND THE BENEFITS
SEO – Search Engine Optimization should generate more than just website traffic and gain better visibility on the web – It has to generate more sales too.
Envision offers small businesses a complete array of search engine optimization (SEO) solutions. Our search engine digital strategies consistently prove to be successful at helping businesses win many more customers, increase website traffic, and boost online presence.
Most importantly, we are here to help your business succeed and continued growth online.
Why SEO is so important for your Internet Marketing Strategy.
Search engine optimization is an art and a science. The goal is getting your web site pages to rank higher in search engines such as Bing and Google. “Search” is one way people discover content online. Ranking higher in search engines results can lead to an increase in traffic to a website.
The benefits of Web Site Search Engine Optimization.
Website search engine optimization is the biggest integral slice of online marketing. Basically, search is the primary way that users navigate the Internet. 46.8% of the population around the globe accessed the internet in 2017, according to market research. For Google, this translated to over 40,000 search queries that Google processed every second on average – over 3.5 billion searches per day, and 1.2 trillion searches per year worldwide as listed by Internet Live Stats.
ORGANIC NATURAL SEARCH.
Traffic that comes from search engines is known as “natural” or “organic” traffic. Organic traffic accounts for a very large portion of their total traffic across the web.
How it works.
Search results are presented in an ordered list, usually ten results per page. The higher up on that top-ten list a site can get, the more traffic a site will receive. The goal is to have you site listed in the first position on page one search results. The first search result on the page can expect 40%-60% of the clicks. Only 2-3% of users click beyond the first page of search results. The obvious conclusion is to try and rank number one on page one.
Why it works.
That is where search engine optimization comes in to play. Businesses and website owners try to manipulate the organic search results so that their site shows up number 1 or as high as possible on the search results page (referred to as SERP). As a result, search results at the top of the page will beat their competitors at getting more clicks. More clicks equals more sales. Making sales from these clicks is referred to as conversions.
The 3 metrics Search Engines use to value your website.
Search engines create a set of rules or algorithm to determine what pages to show for any given keyword and keyword phrase search query.
These algorithms are extremely complex, and take into account many factors for determining the rankings of their SERPs.
Search engines keep their algorithms a secret.
1. WEBSITE CONTENT
An integral part of search engine optimization starts here. Search engines analyze the quality and originality of web page content relevant to the given search word query. This is why it is better to let a search engine optimization firm also create web page content for your website.
2. INBOUND LINKS
Search engines like Google put a lot of weight on links from other websites (referred to as inbound links). Google views inbound links as a “vote of confidence” that the given website and company is of high quality and respected as an expert in their business.
3. WEB PAGE STRUCTURE
The final component of search engine optimization is how the HTML code on a web page is structured because this has a huge impact on a search engine ability to evaluate a web page. Included is structure are relevant keywords in the page title and description, header tags, number of words in a paragraph and reading scores.
Have a project in mind? Need help?
Tell us about it.
Just fill out the form below or 732-922-8800.