Retail Industry Scratch Offs

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4 Retail Industry Scratch Offs Game Templates using Priiize Scratch-Off System.

There are many different ways to construct the game mechanics of a retail scratch-off campaign. These four demo games and the templates used are some ways to do it. 

Retail Industry: Scenario #1

Give each player your game's QR Code or URL along with their 1x-use Game Access Code

This campaign used pre-printed cards, but cash register receipts or SMS text messages can accomplish the same tactic.

Play Card
*Pre-print Game-Play Access Cards each with a 1x use unique code - given to shoppers at checkout whenever they spend $25 or more.

Two other options to use:

cash reg receipt retail
Print QR Code and Game-Play Access Code on each cash register receipt - award to shoppers at checkout whenever they spend $25 or more.
SMS Game Code
Deliver Game-Play Access Code and URL link via text message.

(1) The customer scans QR Code on Game-Play Access Card. They are brought to this first Game Screen and enter their unique 1x-Use Game Play Code to play. If a player does not have a code, they cannot play. The code is suitable for one scratch-off play. Customers click the “Play” button after entering the code.

(2) The scratch-off game appears, and the customer scratch off the “Scratch Here” pad to play.

(3) Prize Reveal – The prize reveal is displayed after the scratch-off. If the winner does not submit their prize claim by the date shown below their prize image, they forfeit their prize. If the reveal is a “Loser” reveal, there is no prize claim form to fill out.

(4) Prize Claim Form –  winners enter their contact information and click the “Claim Prize” button to submit their prize claim.

(5) Prize Claims are either approved or denied as determined by you or if they did not submit the claim form by the expiration date. After a prize is approved automatically or manually, the winner receives a Prize Claim Email Notifier (example below).

Their cellphone screen and email notifier have your unique Prize Promo Code, which your employee enters into the POS System to approve and let the winner redeem their prize. Cashiers can enter the prize Promo Code from this screen or the prize claim email notifier. Prize Promo Codes prevent fraud.

Winner’s ‘Prize Claim’ Email Notifier

Email
Prize Claim Email Notifier. Your unique Prize Promo Code is displayed to cross reference on POS System for prize redemption and validation.
retail industry

HOW IT WORKS: RETAIL SCRATCH OFF GAME SETUP:

(1) This Retail Scratch Game utilizes custom Prize Promo Codes for each prize. Retailers upload prize promo codes on their POS System and Priiize dashboard to integrate them. As each award is won, they deplete their respective promo code, which is removed from Priiize’s prize inventory and the retailers’ POS System until they run out. Once used up, each prize allotment stops awarding each prize.

 

(2) Create 1x-Use Game Play Access Codes. These codes are needed for players to access and play the scratch off game. Preprinted cards are custom printed with a 1x-Use Access Code and the game’s QR Code. Customers with cash register receipts of $25 and more receive a free access card to play the game.

Using a 1x-Use Game Play Access Code will prevent fraud.

(3) Prize Redemption takes place at the retailer’s courtesy desk. Each prize claim is issued an email notifier that displays the prize and Prize Promo Code.

The cashier types in the Prize Promo Code as proof of customers receiving their award and enters the code on the Store POS System as the prize being won and redeemed.

No one else can redeem a prize multiple times using the same Prize Promo Code. Using Prize Claim Codes prevents claiming the prize numerous times.

(4) Promote scratch-off games on in-store signage and kiosks, CCTVs, print ads, weekly circulars, TV advertising, email blasts, social media, and SMS text messages.

RETAIL INDUSTRY SCRATCH-OFF GAME DEMO:

Feel free to use your email address on the prize claim form to experience the entire demo confidently. Email addresses used for testing demos are not saved, shared, sold, or used for remarketing.

Use Game Code 1234 to play the demo below.

QR Code

LIVE DEMO – Retail Industry: Scenario #1
PLAY NOW – ENTER CODE ‘1234’

Retail Industry: Scenario #2

Using the
Basic Scratch & Win Template.

The second scenario is a customer coming to your store or showroom to play and claim their prize.

No purchase is necessary. This campaign is to get foot traffic into the store and customers in front of salespeople or store associates giving them a new potential customer and sales opportunity or new product line launches. An auto dealership, phone store, flooring, furniture store, or restaurant is a good application. Mobile phone store, etc.

Play the live Supreme Demo #1 game for the user experience.

You can also CLICK THIS LINK to play or scan the QR Code below.

QR for Retail Industry: Scenario #1

Live Demo – Retail Industry: Scenario #2
PLAY NOW

Retail Industry: Scenario #3

Using the
Scratch & Win + Opt-In + Claim Template.

This template example is good if you are interested in collecting names, email addresses, and other pertinent information.

The third scenario is a customer coming to your store to play. You will collect their data from Priiize’s scratch-off game prize claim and opt-in forms to build up email and telephone lists. In this example, they are collecting the player’s mobile phone numbers and will add each to their SMS text messaging database to send future text messages to.

Data is collected on your Priiize dashboard and is available to download in Excel or CSV.

Play the live Scenario Demo #2 game for the user experience.

You can also CLICK THIS LINK to play or scan the QR Code below.

QR for Retail Industry: Scenario #2

Live Demo – Retail Industry: Scenario #3
PLAY NOW

Retail Industry: Scenario #4

Using the
Scratch & Win + Opt-In Template.

This template example is good if you are only interested in collecting names and email addresses, or mobile phone numbers.

The fourth scenario is a buyer comes to your store, and you only want to collect their email address or phone number and do not want to use a prize claim form. Facebook and Google will populate your dashboard with the player’s first and last name and email address. You download their data collected on the Opt-In form for future remarketing.

Prize Claim data is collected on your Priiize dashboard and is available to download in Excel or CSV.

Play the live Scenario Demo #3 game for the user experience.

You can also CLICK THIS LINK to play or scan the QR Code below.

QR for Retail Industry: Scenario #3

Live Demo – Retail Industry: Scenario #4
PLAY NOW

HOW TO USE IT IN YOUR RETAIL STORE

Scratch-off cards for the retail industry have many exciting rewards. 

Scratch-offs fill a desire to win things for free and increase store foot traffic and online sales. They boost brand attention, are exciting, fun, and rewarding, and can go viral on social media. 

  • Use scratch-its at any time during the year. Some retailers promote games during government paycheck weeks. And holiday promotions, especially Christmas, New Year’s Eve, Memorial Day, 4th of July, Labor Day, and Black Friday.
  • Generate more traffic at existing and new store openings
  • Use scratch-it games on social media as direct-to-consumer marketing to increase foot traffic
  • Scratch-its encourages repeat business and floor traffic
  • Promote retail coupons, discounts & barcodes
  • Create more sales on off-peak days and weeks
  • Increase your client acquisition database
  • Incorporate store employee sales incentives
  • Create fun games with customers and customer and employee appreciation days

Information about Priiize digital scratch-offs:

Ordering Details:
  • Quantity: No minimum. Create thousands of cards for unlimited players for one low flat price
  • Size: Our digital scratch cards display beautifully  on all mobile phones and tablets, laptops, and desktop computers
  • Prizes: Set as text, graphic designed custom images, and add barcodes
  • Any number of prize versions are allowed
  • No charge for generating and downloading acquisition data
  • Supply unique access codes and prize promo codes if desired on any game
  • Priiize supports any language
  • Campaigns go live on and off whenever you want in real-time
  • Guaranteed global distribution
  • Prices plans are online, and custom quotes returned within an hour
  • No quantity minimum or maximum for any digital scratch-off card
  • No charge for data aquisition
  • No charge for multiple prize versions
  • No charge for opt-in forms
  • No charge for prize claim forms
  • No charge for custom scratch-off pad and prize image shapes
  • No setup fees
  • No rush charges

Retail industry marketing strategy - boost sales and traffic with digital scratch-it cards.

Your brand’s advertising, marketing, and sales promotion pipelines must work together to generate foot traffic and demand for your store goods.

Build an effective marketing strategy.

  • Collect intent data to locate more in-market buyers.
  • Increase your supermarket web presence and authority with high-quality written content and promotions for scratch-it games.
  • Reach out to key decision-makers with relevant game content and prizes on weekly circulars, print advertising, online ads, SMS text messages, and email blasts.
  • Use automation software and Webhooks for nurturing campaigns to help streamline workflow with shoppers.
  • Develop niche promotion targeting campaigns with paid advertising and in-store signage and kiosks.
  • Build an eligible target account list that perfectly fits your target audience.
  • Use digital scratch-it games to lure new and existing customers into your stores.
  • Engage employees to participate in promoting your games at check-out.
  • Track, monitor, and measure scratch-off game efforts to determine conversion rates, additional revenue, and customer lifetime value.

Understand your customer’s needs and how to serve and retain them better.

  • Effective messaging to potential customers will ensure success and sustainability. Engage your customers with scratch-off promotions
  • Supermarket scratch-off contests drive sales and increase brand awareness!
  • Consumer scratch-off contests are fun, engaging, rewarding, and cost-efficient, producing results immediately.
  • Use Scratch-it cards for joyful holiday contests, new store grand opening promotions, brand awareness campaigns, and to help increase revenues.  
  • Custom scratch-off tickets prompt your customers to purchase products on shelves as no other promotion can.
  • It increases supermarket brand loyalty and awareness and creates a positive experience for shoppers, thus increasing customer loyalty and word-of-mouth referrals.  

Download free images to use for your scratcher games or upload your own.

Contact us today, and we would love the opportunity to show you what our scratch-off game templates can accomplish to get you to your goals.

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