Social Media Marketing
Business Services > Online Communities > Social Networks
Business Social Media Solutions
Building online communities and relationship connections with Social Media Marketing
About B2B Marketing
Businesses who use social media as a marketing channel understand that social media forms part of their online and offline communication mix. Social media is about the quality of relationship connections, not just about the volume of relationships.
Social channels good for B2B
Twitter and LinkedIn, are used extensively and successfully by businesses to promote their services, build relationships and share expertise. It is a great channel for exposure and brand awareness.
Slow and steady wins the race
Business is all about relationships, and relationships are built slowly over time. Using social media to provide the right information and current content to the right audience is critical.
Interesting content grows the base
Creating interesting content such as videos, photos, or writing, helps educate your audience on the inner workings of your company. It can be used to showcase your products or services in a broader context; and tell your brand’s story in different ways.
Reduce customer acquisition costs
B2B companies use social media to reduce the costs of customer acquisition, relationship building and low-cost content promotion.
Social media engagements produce results over the longer term unlike B2C purchases, impulse buying is not the norm. Business-to-business buyers typically act when they need something such as business equipment, supplies or anything manufactured.
Thinking Social? Think Envision
If you are contemplating hiring a social media marketing agency now or in the future please consider Envisiondr.com.
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